"Crash Love", the lost era?


#1

Fan, Jim, writes a very interesting article about AFI’s “Crash Love” album. He discusses it as a lost era while explaining the times and why it is so. Many of us heard Yahoo’s interviews with AFI when they spoke of Crash Love and how some fans didn’t even know about the record.

Jim (Jive) talks about this from all sides. Check out the article link below:

Let us know your thoughts on the article below - Agree? Disagree?


#2

Always thought “I Am Trying…” was great, agree with this dude about that. Wasn’t there some contest and some fans ended up doing backing vocals on that one?

Just speaking personally, the relatively low-key vibe of this album was a good way to follow up the over the top 00’s mega popular emo/screamo/whatever, “I can’t believe AFI is this huge now” DU era. Looking back at their catalog as a whole, I think considering DU and CL together, and knowing that neither of them is AFI’s final form, makes me like them both more.

From what I remember, AFI breaking out of their setlist autopilot was the best thing about the CL era.


#3

Yeah, they did!


I always thought it was kinda cool that they got fans in on it.

#4

This… hopefully the do this type of thing again in the future. I could only imagine being picked… I mean, damn.

@LordOfTheLeftHand I like your points with Crash Love… that is a very interesting take. I also agree with “I Am Trying…” while I do like Medicate… this song should have also been a single.


#5

Wow! What an insightful article. I truly enjoy that album, but I can totally see how it’s not quite as memorable as their others…


#6

There are several songs in Crash Love that I really like and I’m sure most of the fans would agree they’re great songs, such as Torch Song, Beautiful Thieves and End Transmission. People also like Ok, I Feel Better Now (not my cup of tea). My favorite song from that album is Darling I Want To Destroy You (especially the clean vocals version) but it doesn’t seem very popular.

I think the problem with this album is how different it sounds from song to song. I don’t feel there’s any cohesion throughout the album.

I remember the terrible marketing for it too. The album cover makes me want to take my eyeballs with a spoon. Remember that spammy campaign to tweet to reveal the album tracks? It was a complete failure as the hashtag was never a trending topic. They also had a website www.veronicasawyer.com with a contest to win 5 signed CDs. You had to send out links for people to check out the new album but the system to win the contest was completely exploitable (I won along with the people who were at AFI News HQ at the time - shoutout to Mary).

Also, I think it’s safe to say that wether we like it or not, AFI’s fame will never ever be as close as it was with Sing The Sorrow and DU especially. It’s nt that the next albums aren’t good, but the genre that was popular during the time they were released was exactly the genre of the records.

I’m prett sure as well that the labels haven’t supported AFI as they should. I remember reading one of the members of AFI (Jade or Davey) saying how they don’t make videos because they’re expensive to make, while I still see other artists posting their videos on YouTube getting billions of views. They just don’t want to invest in AFI for whatever reason.

Also, AFI’s marketing on the internet is terrible. Their social media and website is run by three individuals in their early 20’s who do it pro-bono, with their payment being getting private meet and greets whenever they want to see AFI. They do not have a professional, dedicated team of people willing to promote the band and their releases other than tweeting silly stuff once in a while.


#7

I remember when I watched the video of “Beautiful Thieves” for the first time…I like it but I remember thinking…“Who’s that guy? Where’s Davey?” LOL Then I realized it was just another Davey’s look :stuck_out_tongue:

Then…I watched the “Medicate” video…which I really didn’t like at first…now I love it…but at that time…I was like “meh”…

Anyway…after that I bought the album and listened fully…I really liked it…although of course, was pretty different from the previous ones…

I saw the interview where Davey and Jade go like “Yeah, our friends were like…did you released a new album, really?” I felt like…“damn…what the hell? Wasn’t there any promotion of this album? People just thought it was too different to be AFI?..”

I guess it’s fine…while true fans know and love this album…I think everything is good :slight_smile:


#8

I bought this album as soon as it came out, and I hated it. I listened it completely through a few times and just didn’t get into it. After a few years I went back to it and I think it’s now one of my favorites. It’s a testament to the range, ability and creativity of the band to explore such varied styles on one album. Sing the Sorrow will always be my #1 but CL is a solid second!


#9

Interesting article. Was it really unknown to fans, though? I mean I still think everyone was so excited, anxious for another release like it was leading up to DU. I know I was, especially since I didn’t really care for DU though I eventually warmed up to it. When CL came out, I admit I was disappointed. There were a few catchy songs, but it felt like a total miss. I haven’t listened to it since the end of 2009. I think it contributed to me losing touch in 2011 and not really paying attention until earlier this year.

I so wanted to win the Begin Transmission contest. I did get an honorable mention though, which was super exciting! The mentions were supposed to get valentines from the band but Hunter never sent me one. :frowning_face: I think those picked by other members got theirs?


#10

Just because I never see anyone mention it… It’s super cool how some of the lyrics on Crash Love reference some of the lines written into the DU booklet. Off the top of my head, the line ‘I saw a body, you said you’d seen a few’ is similarly written in DU. None of my friends ever shared my enthusiasm for picking up on it but I’ve forever found it neat. :grin: I was 14 when it came out and I made Mum pick it up for me the day it was released in Aus. I still remember how excited I was going home to listen to it. I definitely was not disappointed. Still a favourite record of mine.


#11

As it says, is just how the band evolved, and how people do it as well, what determines if you like it or not. But the only thing I pointed out now, is that maybe in that time, a lot of fans didn’t know about the record, but saying plenty of fans don’t know it now, is just not right.
Ps. I love Crash Love. One of my favs forever.


#12

I guess I was wrong about this… Video of them discussing how they had fans go to shows and didn’t realize they were touring on a new album. Crazy.

https://youtu.be/9pB7bUy-4TQ

There’s a series of videos of them talking about each album. Really cool to hear!


#13

As a follow up to my original post:

Wether we like it or not, when AFI was on its highest it was considered an emo band. The emo scene was very popular from 2003-2007 and the music and even the band’s look was very appealing to the emo scene. I’ve seen countless videos of “if you liked this songs when you were a teen you were an emo” on Facebook and Miss Murder and Silver and Cold are ALWAYS on them. Wether AFI is/isn’t/was emo is irrelevant to this. So maybe if AFI released a whatever-genre-is-in-now album, they’d be huge again.

When Crash Love was about to come out, I remember Davey said on the press releases that his lyrics were more “straight-forward”. It’s been my personal appreciation that Davey’s lyrics, from CL to this day, have gone in a downward spiral.

I will elaborate: You almost needed a dictionary to know the meaning of some of the words he used, and his metaphors were so deep that we never knew the true meaning of the words he sang/wrote. You could read his words and if no one said they were lyrics for a song, you’d believe they were poems. The imagery on the lyrics from Black Sails up to STS, and maybe even DU were insane. They were far, FAR more elaborate than the newer stuff. Now, most of the newer lyrics are plain and simple. “I hope you, do, I hope you suffer, I hope you, do… I hope you suffer”. Or “And they’re barking in the wrong key. They’re barking in the wrong key. They’re barking in the wrong key. And you sing along”. “I cant let you see, I can’t let you see, I can’t let you see me sleeping”. And I must say I love Aurelia and Get Hurt. To sum this paragraph up, I think the lyrics are not as good as they once were.


#14

I fully agree with this. Very well said.

The lyrics on AOD were amazing. I think a lot of people fell in love with them in the Black Sails to STS era because of how much depth was behind those lyrics. It was much more than just liking the sound.


#15

I can certainly say that “Crash Love” didn’t connect with me on the same visceral, emotional level that previous albums had (including the controversial-at-the-time DU). I remember thinking it was pretty catchy, but it also wasn’t an album I felt much of a need to revisit often, aside from a few select songs - for example, “Veronica Sawyer Smokes” and “Torch Song” are two of my favorite AFI tracks.

Other than that though, I found myself playing the bonus disc more, mainly for “Fainting Spells” and “100 Words” (which are, of course, b-sides from previous albums) - those songs are incredible. My opinion on it hasn’t changed all that much, and I’d say I got more out of “Burials” than CL, even if the lyrics are indeed more simple than what one can find on earlier material. From a musical standpoint, it’s just more appealing to me.