There are several songs in Crash Love that I really like and I’m sure most of the fans would agree they’re great songs, such as Torch Song, Beautiful Thieves and End Transmission. People also like Ok, I Feel Better Now (not my cup of tea). My favorite song from that album is Darling I Want To Destroy You (especially the clean vocals version) but it doesn’t seem very popular.
I think the problem with this album is how different it sounds from song to song. I don’t feel there’s any cohesion throughout the album.
I remember the terrible marketing for it too. The album cover makes me want to take my eyeballs with a spoon. Remember that spammy campaign to tweet to reveal the album tracks? It was a complete failure as the hashtag was never a trending topic. They also had a website www.veronicasawyer.com with a contest to win 5 signed CDs. You had to send out links for people to check out the new album but the system to win the contest was completely exploitable (I won along with the people who were at AFI News HQ at the time - shoutout to Mary).
Also, I think it’s safe to say that wether we like it or not, AFI’s fame will never ever be as close as it was with Sing The Sorrow and DU especially. It’s nt that the next albums aren’t good, but the genre that was popular during the time they were released was exactly the genre of the records.
I’m prett sure as well that the labels haven’t supported AFI as they should. I remember reading one of the members of AFI (Jade or Davey) saying how they don’t make videos because they’re expensive to make, while I still see other artists posting their videos on YouTube getting billions of views. They just don’t want to invest in AFI for whatever reason.
Also, AFI’s marketing on the internet is terrible. Their social media and website is run by three individuals in their early 20’s who do it pro-bono, with their payment being getting private meet and greets whenever they want to see AFI. They do not have a professional, dedicated team of people willing to promote the band and their releases other than tweeting silly stuff once in a while.